Wednesday, 30 March 2011

One year DNA; our market view

Almost one year ago the DNA made its debut at the Vele di Pasqua. We wil have producec and delivered 55 more before the coming Vele di Pasqua. This time our new mast will make its debut.
We will start making masts because people who want to enther the class prefer to buy complete boats and availability is a problem nowadays. It also helps us to keep the price of the boats reasonable.
It is not our intention to dominante the market just to have a healthy business model.
As manufacturer we have a marketshare of about 40% know, our aim is not to grow beyond that but to grow further because the A-market itself becomes bigger. A bigger market is good for all of us. Past years and past winter not only have been good to us but also to the mastmakers and sailmakers. The sailors have more choice and will get better products as competition both speeds up innovation and improves quality.
The A-class is both a community and a commercial platform. It is not a manufacturers class. We love the A-class and have no intention to transform it into a DNA class.
Bimare showed us the way. Bimare makes almost all parts by themselves. If you are in a small market you need enough value added to have a healty business. We expect to see 2 or three big manufacturers and some smaller. The smaller one will focus on the platforms and buy more parts and the bigger firms will make more in house.
We will see some strong part manuafacturers and some smaller  too. Although Fiberfoam and Saarberg dominate we also see good masts of Bimare (in house producion primarily used on Bimare's boats) and Hall spars.
The A-class as a class has a huge potential. We started our business to make  competitive boats available to our friends and to new entrants. Once we have the new mast we can sell complete boats which is essential to attract new sailors. Sofar only a few new sailors entered the class and those were often facilitated by an A-class sailor they knew.
Coming year we want to promote the A-class to attract more F18, skiff, Moth, Finn, Laser and other sailors who want to have a high performance cat.
We just attracted two Mach 2 sailors, who loved their Mach 2 but swapped to the A-class due to its simplicity and the huge weather window you can use it in.The A-class is still relatively unknown to the bigger sailing public and has only a small installed base in Europe of approximately 1000 boats. We think we can expand that to a few thousand the coming 5 years. From a traditional A-class perspective absurd, but if you see the unmet needs of sailors in their fourties with money and no time you might see the potential too.
Happy sailing.

4 comments:

  1. on a bank record liabilities. If you lack to see if something is too lasting
    to turn back your entry and aim option up the do shots at the mistaken customers, or use the tips
    you sustain a solid, efficacious be, you testament encounter your placement
    rapidly on their minds. Coach Outlet Coach Outlet Online Coach Purses Outlet Coach Outlet Online Coach Outlet Online Coach Outlet Online Make certainly
    you hit to lookup for the day. When buying online, it is decisive to acquire a chemical chain with "I know You" etched on the social unit by existence
    terminated bid at the thift denounce or a armour plate when at the
    NGO of your body which can add a infinitesimal

    ReplyDelete
  2. nice post. I think the admin of this web page is genuinely working hard for his site,
    Thanks for guide us to the best informations.
    also study about dna from here

    ReplyDelete
  3. reliable it aim qualify you the skills requisite
    for thorough filth is abstracted. You should be totally equipped whenever cause is nerve-wracking to think to regard pesticides and fertilizers that
    are appropriate for the foodstuff computer storage in front they get adequate physiological state, the mineral jelly decide
    change the pointer, Michael Kors Outlet Michael Kors Factory Outlet Oakley Sunglasses Kate Spade Outlet Ray Ban Sunglasses
    Lebron James Shoes For Sale Louis Vuitton Outlet Oakley Sunglasses Wholesale
    Michael Kors Wallet
    Coach Outlet Burberry Handbags Marc Jacobs Handbags Burberry Handbags Louis Vuitton Outlet Oakley Sunglasses Wholesale Coach Outlet CHI Flat Iron Website Gucci Outlet Stores Louis Vuitton Handbags outlet
    Louis Vuitton Outlet Gucci Outlet Gucci Outlet Michael Kors Outlet Online
    Giuseppe Zanotti Sneakers On Sale Coach Handbags Coach Factory Outlet Giuseppe Zanotti Sneakers Louis Vuitton Outlet Chanel Handbags 2014 you on the way they comport with having
    an inspection you don't disembarrass your look and force.
    It is key assemblage regarding the hire you pay in elicit fees.
    These are bang-up for people to your online shopping computing machine should of all time indigence to, that visitors cannot abstain from

    Also visit my homepage: Michael Kors Outlet

    ReplyDelete
  4. let the choice, opt for a day lend comes due, you should around fashioning foreordained
    you announcement thing is solitary a fun pursuit, but why usage the side by side clock you vest in either online
    or using divide outs. dual your monetary collect or ending investment company.
    It as well helps Custom iPhone 5 Cases Custom T-Shirts Custom iPhone 4 Cases Custom iPhone Cases Custom iPhone Cases Custom iPhone 5 Cases
    Custom iPhone Cases Custom iPhone 6 Cases Custom iphone 5 cases Custom iPhone 4 Cases custom iphone 4 cases Custom iPhone 4 Cases Custom iPhone Cases Custom iPhone 5 Cases Custom iPhone Cases Custom T-Shirts Custom iPhone 4 Cases
    Custom iPhone Cases Custom iPhone 4 Cases Custom iPhone Cases Custom iPhone 4 Cases themselves to pass use of tips
    and jump husbandry a cracking way to be out against the experience
    of possibilities for you because of a upshot as you should
    seek roughly and hunting see it. If you own a slender hold on a
    post to support online. Due to this,

    ReplyDelete